English: There, here and over there. Basically, in a sense, to mean restless. A collection of thoughts, musings and ramblings...

Thursday, December 4, 2014

DiGi 4G LTE goes live in Sabah!

I am a fan of DiGi.

And the proof is this - my current mobile number, is the very same one I've had since 2007. It was a prepaid number that was purchased for a "secondary" phone, but since then has been delegated to my preferred (only!) number and upgraded to a postpaid data plan when I got my first ever smart phone.

Ahh... how time changes.

So when I heard that DiGi was launching the 4G LTE services in Kota Kinabalu, I was naturally curious. I've heard of it, but I don't know much about it. How different could it possibly be from the current network?

So I headed to Suria Sabah for the official launching last Friday, 28 November 2014.


Visiting the DiGi roadshow with KK bloggers!

Officiating the launch was Y. Bhg. Datuk Bruno Vun, Permanent Secretary of the Ministry of Resource Development and Information Technology in Sabah. Y.B. Datuk Siringan Gubat, Minister of Resource Development and Information Technology in Sabah,said in his message that the internet plays an important role in driving all areas of state development, and creating an ecosystem that promotes wide use of digital technology will help improve economic opportunity and standards of living.


DiGi’s 4G LTE launch officiated by Y.Bhg Datuk Bruno Vun, Permanent Secretary, Ministry of Resource Development and Information Technology.

Pictured from L-R:
· Christian Thrane, DiGi’s Chief Marketing Officer
· En. K Juslly, Director of SKMM Sabah and FT Labuan
· Y.Bhg Datuk Bruno Vun, Permanent Secretary, Ministry of Resource Development and Information Technology
· Loh Keh Jiat, DiGi’s Chief Sales Officer
· Prasanna Rao, DiGi’s Acting Head of Sabah Region

“We welcome DiGi’s efforts to provide easy and affordable access to high-speed mobile internet services like 4G LTE. Bringing the internet to Sabahans presents a tremendous opportunity to change their lives in a meaningful way. It will help them be more connected and take advantage of greater access to knowledge, information and economic prospects.”

Loh Keh Jiat, DiGi’s Chief Sales Officer said, “We are excited to bring 4G LTE services to a key market like Sabah, which has among the highest data users on our network. Our customers now enjoy a consistent internet experience of a minimum 1Mbps, 80% of the time on our brand-new network. The introduction of 4G LTE will strengthen this experience with more capacity and faster speeds. Customers will see the difference in faster HD video and music streaming, downloading apps and sharing on social media will almost be instant, and there is a difference when you connect your laptop with your smartphone hotspot.

“True to our mission to deliver Internet For All, we want as many people to enjoy what 4G LTE has to offer. Today, we are introducing a wide-range of LTE plans paired with the latest suite of LTE-enabled devices, both big and small screens, to fit different customer usage patterns.” 

The launching gimmick was pretty interesting. Christian Thrane, DiGi’s Chief Marketing Officer connected with Lars-Ake Norling, Chief Executive Officer of DiGi in Sweden (in case you didn't know, the majority shareholder of DiGi is Telenor ASA of Norway) through a video-call on an iPhone 6, which was hooked up to a flatscreen tv for the audience to see.

Video Call to CEO of DiGi Telecommunications

Slotting in the giant USIM as part of the launching gimmick

Well, I was gobsmacked by the seamless online interaction. No buffering, no lags, and video resolution was so clear! Like he might as well just be in a room somewhere close by (yeah, gullible is me). After many line drops during Skype conversations and Google Hangouts that are gratingly slow, I can imagine how convenient 4G LTE will make for tele-conferencing.

Throughout the roadshow area, spaces were set up to show the capabilities of the 4G LTE network - Youtube videos were streaming, games were running, etc. I was already tempted to purchase the most affordable compatible device - the Huawei Honor 6, which was priced less than RM200 with the DG Smart Plan. But of course, the ultimate choice would be the iPhone 6 or the Samsung Galaxy S5.

Need a 4G LTE compatible phone? How about the iPhone 6?
Check it out! Super fast connection!!

Worried about limited coverage? Well, DiGi plans to complete its LTE rollout for the year by strengthening its network in East Malaysia. By year-end, DiGi’s LTE population coverage in Kota Kinabalu will reach 84%, and will expand to Tawau and Labuan in Sabah, and Kuching and Miri in Sarawak. 4G LTE is also available in the Klang Valley, Penang, Kampar and Johor Bahru.

For more information on DiGi’s 4G LTE offerings, please visit: www.digi.com.my

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